OMODA & JAECOO continues to accelerate its growth in the Brazilian market. In September, the brand registered 6,629 vehicles, its best monthly result in the country and its eighth consecutive monthly record. This brought its cumulative registrations for 2026 to more than 35,000 units, underscoring the expansion of its Brazilian operations and growing consumer acceptance of its products.
The brand increased its market share to 2.5% and climbed one place to 13th in the overall sales ranking, further strengthening its position in Brazil’s automotive industry. Sales rose 12% compared with August to reach 6,629 units, led by the OMODA 5 SHS-H and JAECOO 7.
This performance came as the new energy vehicle (NEV) market contracted by 8% in September. Despite this backdrop, OMODA & JAECOO maintained its growth trajectory and ranked third among brands in the hybrid and electric vehicle segment. It also recorded the largest market share gain among Chinese brands in this segment, rising from 10.2% in August to 12.4% in September—an increase of 2.2 percentage points in just one month.
In retail sales to end consumers, the brand overtook established competitors to secure seventh place. The result highlights the competitiveness of its portfolio and the effectiveness of its commercial strategy, supported by an expanding dealer network and a product offering aligned with the needs of Brazilian consumers.
“Outpacing the market is one of the clearest indicators that we are on the right track. September’s results reinforce OMODA & JAECOO’s ability to win customers, strengthen its retail presence and consolidate its position among the fastest-growing brands in the country. Setting another monthly record demonstrates the strength of our strategy, our dealer network and the trust consumers place in our products,” said Roger Corassa, Executive Vice President of OMODA & JAECOO Brazil.
September’s performance comes as the brand continues to expand its operations in Brazil. Alongside the ongoing expansion of its authorized dealer network, improvements to after-sales support and the introduction of new products, the company is advancing Chery International Group’s growth plans in the country.
The strategy also includes broadening the portfolio with the arrival of new brands, including iCAUR and LEPAS, scheduled for 2027, and advancing initiatives from AiMOGA, the group’s robotics division. These efforts form part of a long-term plan to expand the group’s presence in Brazil and offer an increasingly diverse range of mobility and technology solutions.
About OMODA & JAECOO
As a youthful, personalized global brand, OMODA & JAECOO lives by the vision of “Co-creating a Beautiful Life with Young People.” OMODA is dedicated to embracing pioneering global consumers, striving to build “the World's Leading Crossover Brand.” It delivers fashion-forward vehicles with cutting-edge design and futuristic technology to Gen Z, redefining trendy travel culture with a crossover attitude. JAECOO adheres to the philosophy of “From Classic, Beyond Classic,” and is committed to becoming a “Global Elegant Off-Road Brand.” With exceptional four-wheel drive performance, forward-thinking intelligent technologies, and outstanding safety features, it leads a new era of elegant off-road driving.
Born Green, OMODA & JAECOO leverages the world-leading SHS super hybrid technology (covering both PHEV and HEV) to offer the best hybrid solution for global users, driven by the core advantages of “Super High Power, Super Low Energy Consumption, and Super Long Combined Range.” At the same time, the brand is accelerating its BEV technology deployment, responding to diverse mobility needs with stronger and more comprehensive technological capabilities.
In terms of intelligence, the brand focuses on intelligent driving and intelligent cockpit. Powered by SIVP (Super Intelligent Valet Parking) and AI cockpit technologies as key enablers, it builds a full-scenario smart mobility experience and continues to lead the future of mobility. In addition, in collaboration with AiMOGA, the brand has developed robots that extend smart technology into diverse interactive scenarios, broadening the landscape of smart living.
Driven by deep insights into user needs, the brand hit one million in sales in just three years, setting the fastest growth record in the global automotive industry. To date, it has expanded into 79 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, and the Middle East. Europe stands out as a particularly strong market – the brand has already entered 22 European countries and become one of the fastest-growing car brands.
