On October 12, OMODA & JAECOO made its debut at the 2026 Paris Motor Show. Under the theme “DRIVE THE NEW VIBE,” the brand showcased its latest product lineup and the distinctive lifestyles identities of its two brands at Stand A91 in Hall 4 of Paris Expo Porte de Versailles. OMODA 4 made its French debut, while OMODA 5 NEXT celebrated its European debut, offering young European consumers more diverse mobility choices through pioneering design and distinctive driving experiences. From esports culture to elegant outdoor living, and from product innovation to deeper European localization, OMODA & JAECOO opened a new chapter in its European development through distinctive brand identities and long-term commitment.
The OMODA Family Gathers in Paris, with Two Model Debuts Showcasing Distinctive Personalities
As key highlights of this year's Paris Motor Show, OMODA 4 and OMODA 5 NEXT made their French and European debuts respectively, bringing two distinctive product personalities and driving experiences to young European consumers.
OMODA 4 brings the futuristic imagination of the digital world into reality through its CYBER MECHA design language. Sharp mecha-inspired styling, striking geometric lines, and distinctive technological aesthetics create a bold and instantly recognizable appearance. Against the backdrop of Paris, an international capital of fashion and design, OMODA 4 embodies the individuality of “BE THE ONE” through its daring design expression, offering a fresh choice for a new generation of European consumers seeking to express their personal style.
OMODA 5 NEXT, meanwhile, expresses a different lifestyle attitude through its fashion-forward styling and enhanced comfort. Its new mecha-inspired, coupe-like styling combines sporty dynamism with contemporary style. Inside, a Segment-Exclusive 15.6" 2K HD Screen, a Sony Sound System, and a driver's seat with a massage function deliver an enhanced experience of technology and comfort. Together with SHS-H hybrid technology, OMODA 5 NEXT brings trendsetting design and a refined driving experience into harmony.
From the bold individuality of OMODA 4 to the stylish comfort of OMODA 5 NEXT, alongside models such as OMODA 7, the OMODA family offers European consumers a diverse product lineup and mobility choices to suit different lifestyles.
From Esports Culture to Elegant Outdoor Living: Two Distinct Brand Lifestyles Arrive in Paris
At this year's Paris Motor Show, OMODA & JAECOO brought two distinctive brand lifestyles to its stand, creating deeper connections between automobiles and the cultural interests of young people.
As the Official Automotive Partner of VALORANT Esports EMEA, OMODA combined esports culture with the CYBER MECHA aesthetics of OMODA 4. Through futuristic visual design and interactive experiences, the brand brought the excitement of the digital world into reality, expressing the individuality and attitude of “BE THE ONE.”
JAECOO, meanwhile, drew inspiration from elegant outdoor living, incorporating natural exploration and refined lifestyles into its stand design. With a product lineup that combines strength and sophistication, JAECOO presented a lifestyle where urban living and outdoor exploration come together.
From OMODA's esports-inspired style to JAECOO's elegant outdoor lifestyle, the two brands expressed their distinctive personalities through different cultural perspectives, jointly bringing “DRIVE THE NEW VIBE” to life.
“In Somewhere, For Somewhere, Be Somewhere”: Deepening European Localization
The Paris Motor Show serves not only as a stage for showcasing products and brand identities, but also as an important opportunity for OMODA & JAECOO to highlight its commitment to Europe. Guided by the philosophy of “In Somewhere, For Somewhere, Be Somewhere,” the brand continues to advance local operations, R&D innovation, and industrial partnerships, integrating the needs of European consumers into its products and services.
Supported by its R&D centers in Spain, France, Germany, and the United Kingdom, OMODA & JAECOO continues to strengthen localized product development and adaptation, ensuring that its technologies and products better meet the needs of European consumers.
In manufacturing and services, the brand continues to advance its local production project in Spain and strengthen industrial cooperation across Europe. At the same time, OMODA & JAECOO is enhancing its regional sales, aftersales, and supply chain systems while deepening long-term collaboration with local partners to provide European customers with more comprehensive service support.
From the OMODA family's comprehensive product showcase to the diverse lifestyle experiences presented by its two brands, and from product innovation to deeper localization, OMODA & JAECOO continues to strengthen its presence in Europe through distinctive brand identities and long-term investment, working with European consumers to explore new possibilities for automotive lifestyles.
About OMODA & JAECOO
As a youthful, personalized global brand, OMODA & JAECOO lives by the vision of “Co-creating a Beautiful Life with Young People.” OMODA is dedicated to embracing pioneering global consumers, striving to build “the World's Leading Crossover Brand.” It delivers fashion-forward vehicles with cutting-edge design and futuristic technology to Gen Z, redefining trendy travel culture with a crossover attitude. JAECOO adheres to the philosophy of “From Classic, Beyond Classic,” and is committed to becoming a “Global Elegant Off-Road Brand.” With exceptional four-wheel drive performance, forward-thinking intelligent technologies, and outstanding safety features, it leads a new era of elegant off-road driving.
Born Green, OMODA & JAECOO leverages the world-leading SHS super hybrid technology (covering both PHEV and HEV) to offer the best hybrid solution for global users, driven by the core advantages of “Super High Power, Super Low Energy Consumption, and Super Long Combined Range.” At the same time, the brand is accelerating its BEV technology deployment, responding to diverse mobility needs with stronger and more comprehensive technological capabilities.
In terms of intelligence, the brand focuses on intelligent driving and intelligent cockpit. Powered by SIVP (Super Intelligent Valet Parking) and AI cockpit technologies as key enablers, it builds a full-scenario smart mobility experience and continues to lead the future of mobility. In addition, in collaboration with AiMOGA, the brand has developed robots that extend smart technology into diverse interactive scenarios, broadening the landscape of smart living.
Driven by deep insights into user needs, the brand hit one million in sales in just three years, setting the fastest growth record in the global automotive industry. To date, it has expanded into 77 markets worldwide, covering Europe, Asia, Australia, Africa, Latin America, and the Middle East. Europe stands out as a particularly strong market – the brand has already entered 22 European countries and become one of the fastest-growing car brands.
